Wednesday, January 6, 2021

#53 | Fit to Live Capsule Collection

Over at Olé Denim, we spent some time in the Fall working on a small collection of clothing and accessories that we wanted to have ready for Christmas and the New Year. Like the initial production of our jeans, we wanted to create items that could be used regularly and also something that we would spend our own money on. Our entire collection was sourced and made in Canada.

We took our slogan "Fit to Live" that was part of a Martin Luther King, Jr. and re-created the type based on his signature. The quote symbolizes both striving for passion but also the idea that our products are built to last and be versatile. We made two shaker style knit beanies in Storm and Navy, as well as a mid-weight cotton black tee.



Shop the collection here.

Yours Truly

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